Sunday, October 07, 2007

Blink

Last spring I read Malcolm Gladwell's THE TIPPING POINT on a bus full of seniors on their way home from Canobie Lake Park. They were soggy and noisy and having a grand old time. If I could ignore them to read a book, you know it had to be good. And here I went and read Gladwell's next book BLINK and I like it even better!

BLINK explores how we make snap decisions and how accurate they are. It is concerned with how we communicate when we don't even know we are communicating and how the biases we aren't even aware we have shape our decisions. It is written in accessible language and moves along at a nice clip. It is a very interesting little book!

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